John Wayne hawks Datril 500, Bristol-Myers’ miracle headache remedy

Where have all the cowboys gone? Having endured open heart surgery to replace an aortic valve followed by a nasty bout with hepatitis earlier that year, a trim 71-year-old John Wayne is feo, fuerte, y formal while shooting a Great Western Savings and Loan Association commercial along the California coastline circa August 25, 1978. Photography by David Sutton / John Wayne Enterprises